User Adoption Strategy: The Art of Getting People to Use What You Make
Posted on 14. Jan, 2011 by Aaron Marshall in Social Media
I was invited to speak at BibleTech 2011. The topics and speaker lineup are pure awesome. These guys are chasing Gutenberg opportunities, and I am excited to meet them.
Here is a quick description of the conference:
Join us, March 25-26 for BibleTech:2011 and explore the intersection of Bible study and technology. This two-day conference is designed for publishers, programmers, webmasters, educators, bloggers and anyone interested in using technology to improve Bible study. BibleTech 2011 is an opportunity to meet others who share your interests and hear from industry leaders.
Here is a description of the talk I’ll be sharing:
If you build anything, inevitably you experience the pain that comes from discovering people are not using it as much as you had hoped. Sometimes it means what you built sucks, but often you’ve simply neglected to have a User Adoption Strategy.
Here is what this talk will cover:
- The pitfalls of introducing people to something new.
- Simple steps for planning a successful roll out.
- Targeting late adopters. Win them. Win the war.
- Designing simple & sophisticated.
- The art of creating quick & effective How To’s.
- Ensuring you have the key ingredients: persuasion, empathy & analytics.
Aaron has helped many leaders, ministries and businesses successfully adopt new technologies and services. Learn practical techniques and wisdom to make sure your latest creations get adopted.
Who’s coming?
The New Gutenberg: Social Media is Powerful, Dangerous and Necessary
Posted on 03. Dec, 2009 by Aaron Marshall in Social Media
Twitter as a Spiritual Discipline
Posted on 01. Jun, 2008 by Aaron Marshall in Church2.0, Social Media
The more I use Twitter, the more I like it. I don’t like it for the sake of new technology, rather I have come to believe it is a tool that can deeply enhance relationships. Some balk at the idea of telling or knowing what others are doing and thinking, but aren’t these key components to relationship?
Twitter Encourages Intimacy and Deeper Relationship with One Another
I recently visited NW Oregon, where I grew up, and I had the opportunity to share Twitter with nearly my entire family, and several long lost friends. I am happy to say that my grandparents in their 70′s joined and are now regular users. I also introduced my church community group to twitter.
I am learning VALUABLE details about my family and friends that I would have never learned (unless I were living with them). This has given me the opportunity to pray specifically for them and given me cues when I should reach out and make a direct connection.
Twitter Combats Self-centered Thinking
I get so wrapped up in my own world. My wife and I are in the midst of making some pretty large life decisions and I often get lost thinking of myself, my plans, my designs and my life. Twitter reminds me that its not about me and that there are more important things to be thinking of than myself.
Twitter Helps Us to Open our Lives to Family and Friends in Tiny Digestible Chunks.
The problem with other tools for connecting is they require two way communication, which adds all sorts of social rules to the picture. With Twitter we can simply state what we are doing, how we are doing or what we are thinking without getting bogged down in pleasantries. I am not saying that two way communication is bad, its just not optimal if you want consistent regular updates from folks.
My grandma LOVES knowing what we are up to, but phone conversations are short because she doesn’t want to interrupt or burden us. The truth is I would love to tell her and I would also love to know what is going on in their lives as well. Twitter has given us way to connect better.
By opening up and sharing our lives with one another through Twitter we are fulfilling God’s call to love one another. I have a deeper more intimate connection with my family and friends because of Twitter.
What are other Spiritual Benefits of Twitter? Can “Twittering” be a Spiritual Discipline?
Mashups: Are they Copyright Sin?
Posted on 22. Apr, 2008 by Aaron Marshall in Social Media
C.S. Lewis and S.M. Lockridge did not give me permission to create or share these. Should I remove them from the web immediately? Any fair use legal advice would be GREAT!
Mere Christianity Mixes
C.S. Lewis’s audio book “Mere Christianity” dubbed over mixes of ambient house, drum n bass and electronica.
S.M. Lockridge’s “My King” 2008 High Energy Remixed Version
*if you own any of the content that is used and are offended please let me know.
Engage People: Add Video to Your Ministry Website Using Vimeo
Posted on 29. Mar, 2008 by Aaron Marshall in Church, How To, Social Media, Video
Vimeo is a video sharing website similar to YouTube, but it offers a MUCH better experience. Not only does Vimeo have a better design and layout than YouTube but it is cleaner and doesn’t excessively push negative content to every page.
Why Vimeo is better than YouTube:
- Cleaner, Safer and more family friendly*
- Much more User-Friendly
- Clicking embedded videos doesn’t take you to Vimeo.com (example in video above)
- Ability to customize the size, look and color of embedded videos
- Upload video files up to 500 megabytes (instead of 100)
- Full screen option is available for embedded videos too (example in video above)
*Though Vimeo is cleaner than other video sharing sites they do not have strict rules to enforce that it will stay this way. Use at own risk.
2 Simple Steps for Embedding a Video in Your Site
Step #1 Copy the Embed Code
Click the button on your video that says “Embed” and copy the code by either right clicking and selecting copy or highlighting it and pressing CTRL+C. 
Step #2 Paste the Code into your Blog or Website
Write a new post or edit a page and look for a button that says “Edit HTML” or “View HTML” or “Code”. Once you have selected one of these options simply paste the code by either right clicking and selecting paste or press CTRL+V on your keyboard.
Dumb Question: Why Is Video Important?
Video has become an integral part of the web and something that ministries, churches and missions should absolutely be looking at for communications. Video gives life and interactivity to a website or blog and reaches a larger number of people who simply don’t read much. The apostle Paul used the best methods available for communicating the Gospel, visiting people and writing letters.
Recent Comments